For Costa Ricans, the Oxcart symbolizes many things. The oxcart was the main form of transportation of coffee from the central coast to the pacific coast of Costa Rica. The beautiful colors and design of each oxcart still serve as an element of pride for farmers and their families.
We decided that a great way for students to start their interview process with the locals was to ask them what the oxcart meant to them. Then, we would be able to tie their culture into the questions we asked regarding sustainability and the coffee industry. We are excited to obtain the rich feedback our students initiated with their awards.
We can't wait to hear what students found out! I guess we'll have to wait until the final presentations!
Until then, stay tuned for another set of daily blogs!
Bryant University Sustainability Marketing 385
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