Showing posts with label oxcart. Show all posts
Showing posts with label oxcart. Show all posts

Thursday, January 17, 2013

Day 3: Espiritu Santo Coffee Plantation



Today’s visit to Espiritu offered a very different point of view than our visit to CafĂ© Britt yesterday. Espiritu is situated on 630 fertile acres and is located in the Alajuela region (north-central Costa Rica).   Espiritu is part of a cooperative with over 2,500 farmers and exports the vast majority of their coffee to companies we are familiar with such as Caribou (nearly 95%).

The cherries on the coffee tree begin to grow in early March which conveniently coincides with the beginning of the rainy season and harvest begins in early October and lasts until early March. After two years of growth, the trees will begin to produce cherries and they will continue to produce cherries until they reach the age of 25, although overtime, their productivity will diminish.

During our visit we had the opportunity to prune a coffee tree. During this process, the coffee trees are cut down to their base which allows the tree to grow new cherries at a faster rate. After this we experienced the wet mill process and learned how a cherry is converted into a coffee bean. Following the wet mill process we had the opportunity to rake out coffee beans allowing them to dry. Finally, once the beans dried, they were transported to the roasting room, a large room filled with roasting equipment and a wonderful coffee aroma.

Sustainability Efforts
Sustainability was a clear theme throughout the entire farm. Some of their most impressive initiatives included:

History Lesson
The oxcart is important to the Costa Rican coffee industry as it was the first means of transportation for the coffee industry. They would put 10 to 12 bags of coffee in the cart and use it to transport the coffee to different regions of Costa Rica. The present day saying “Get on the wagon” comes from the oxcart’s history. When coffee producers walked next to the ox while it pulled the cart they drank to pass the time. After drinking a little bit too much, they would get drunk and lay down on the wagon. To this day Costa Ricans still say “Get on the Wagon” when they want to go out to the bar and drink with friends and family.
We ended the day with a relaxing trip to the natural hot springs where we able to unwind and reflect upon a fantastic three days here in Costa Rica.

William Allen and Jordan Harris
Bryant University, Marketing 385

For more information about our trip follow us on twitter @BryantSusMKT385

Monday, February 6, 2012

An Oxcart to Start the Talk

Our last day in Costa Rica, while filled with the warm sun and ocean view, was not put to waste. Earlier in the week, Dr. Attaran and Dr. Boyer handed awards to each student in an effort to commend them on their specific talents noticed along the trip. For example, one student received the award for "overcoming her fear of heights" by doing the zipline, one for "best sport," one for "best social media use," among others. The award was an Oxcart (pictured), but much smaller in size!

For Costa Ricans, the Oxcart symbolizes many things. The oxcart was the main form of transportation of coffee from the central coast to the pacific coast of Costa Rica. The beautiful colors and design of each oxcart still serve as an element of pride for farmers and their families.

 We decided that a great way for students to start their interview process with the locals was to ask them what the oxcart meant to them. Then, we would be able to tie their culture into the questions we asked regarding sustainability and the coffee industry. We are excited to obtain the rich feedback our students initiated with their awards.



We can't wait to  hear what students found out! I guess we'll have to wait until the final presentations!
Until then, stay tuned for another set of daily blogs!


Bryant University Sustainability Marketing 385